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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. These may include references, referrals, testimonials, serving on advisory boards, and participating in your customer communities, he explains.

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Sarah Evans on [Re]Frame

Life Beyond Code

First, those of you who don’t know Sarah, here is her quick bio: Sarah Evans ( @prsarahevans ) is the is the Chief Evangelist at Tracky ( www.tracky.com ), an open social collaboration platform and the owner of Sevans Strategy, a public relations and new media consultancy. A quick interview with Sarah on her new book Re[Frame].

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Making Friends With Millennials: Evolving The Customer Service Story

YoungUpstarts

Salesforce recently conducted research , which found nearly 25 per cent of millennials expect to get a response within 10 minutes of reaching out for customer service via social media and nearly one quarter will boycott a company after one bad experience. According to our research, millennials ardently avoid calling customer service.

Customer 100
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Lon Safko – Entrepreneur, Inventor, and Author

Startup Professionals Musings

A couple of weeks ago I was privileged to meet Lon Safko, probably most recognized as the author of his best-selling book " The Social Media Bible.” Lon: I'm just getting ready to release my updated book " The Social Media Bible Second Edition ” and I just started a new company last week called Extreme Digital Marketing.

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Technology Roles in Startups

SoCal CTO

He posted on several social networking sites the following message: If you know of a startup company that could benefit from the knowledge, experience, professional network and reputation of a globally recognized technology and innovation leader. Some weeks might end up being pretty much full-time on a single startup (e.g.,

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How Investors Are Increasing Their Returns Through Collaboration and Technology

David Teten

The first panel will focus on public markets and will discuss the use and effectiveness of social media tools and data mining technologies in harnessing the wisdom of crowds to generate investment ideas. Mr. Parekh serves on various advisory boards of start-up internet companies. He joined Goldman Sachs & Co.

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What Kind of Workspace Is Best For Your Startup?

mashable.com

August 20, 2011 by Lauren Drell 1 Share on Tumblr email share Share on Tumblr email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Have an account?