article thumbnail

Growth: The problem solver that creates problems

The Next Web

In the last few months we’ve been seeing great growth in 3 key metrics: The number of websites signing up and using the system. But, and this is a capital but, because we have not started PPC, retargeting and so on it is hard to measure everything. We’ve spent $0 on outbound marketing. The number of reviews Yotpo is generating.

article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. It contains the story of your property, mission statement, sponsor benefits, demographics, marketing plan, goals, media opportunities, advisory board, and the sponsor fees.”. Source ).

Audience 139
article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. " In April 2009!!