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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. These may include references, referrals, testimonials, serving on advisory boards, and participating in your customer communities, he explains.

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

Before there was Fab there was fabulis, a social network meets places guide targeted to the gay community. When we pivoted from fabulis to Fab, from gay social network to design, we made the decision within 10 days to focus exclusively on our new One Thing, and we set a rule that not one person on the team could still do the old thing.

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Transcript of Building a Fanocracy Around Your Business

Duct Tape Marketing

He is an online marketing strategist, an author of a number of books on marketing including the classic, The New Rules of Marketing and PR, one of my favorites, Marketing the Moon, there are countless other books he’s going to share with us how many there are. Scott: They built a social network before Mark Zuckerberg was even born.

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Startup Tools

steveblank.com

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Thanks for a Great Post. Reply Mary B. , on June 5, 2011 at 1:15 am said: Stumbled on your page by serendipity. Amazing list. The best part though is the tenacity link.