Advisory Board Sales Cycle Security Vertical 
Austin Startup
FEBRUARY 23, 2019
From security inks to sunlight harvesting with windows, your product range is wide. There are other soft factors like sales cycle speed, marketing potential, competition, defensibility, and technology readiness level. Solar cells like near-infrared light best, and plants prefer yellow/orange/red. Great question.
www.rocketwatcher.com
NOVEMBER 8, 2010
. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.
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