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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

They come with legacy problems in their code and architecture that make it nearly impossible for you to do anything fast, or even do simple things like one the fly advanced segmentation – you constantly need to change the code and know everything you want to analyze up front. There is no magic bullet for multi-channel analytics.

Analytics 118
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). Where is it? Most likely in Excel. Page Depth. Where is it?

Metrics 151
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From Nothing To Something. How To Get There.

techcrunch.com

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. This is the blog post I needed to read. niners.boi Do you think we can ever take [link] mainstream? link] Hazem Awad An excellent and very practical article.