Remove Affiliate Remove Aggregator Remove Database Remove PR
article thumbnail

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Plug into the Database of Intentions. I think we have established that. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128
article thumbnail

BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. It’s usually hard to figure out who to meet and there’s a range of events within the events, entertainment cocktails, Pr events in restaurants nearby, but there’s no easy way to find out about them. Is it big enough?

article thumbnail

From Nothing To Something. How To Get There.

techcrunch.com

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. This is the blog post I needed to read.