How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
How many through affiliate deals? How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many adds came through organic SEO? In 6 months?
346 
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