Remove Affiliate Remove Agile Remove Portfolio Remove Social Media
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A Guide to Grow Your Tech Startup

ReadWriteStart

The Founder’s Journey To truly succeed, a founder needs resilience , a consistent capacity to innovate, and the agility to adapt to an ever-changing market. Whether it’s through in-app purchases, subscriptions, or affiliate marketing, diversification is key.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to have a robust Affiliate network. We have to do Social Media. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.

.Net 119
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Then there is Agile for engineering. For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163
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I Wish I'd Known That. [Digital Analytics Edition.]

Occam's Razor

5: Embrace agility, nimbleness & a portfolio strategy. It helped us find new geo's to target, new affiliates to target and more. It is critical to develop an internal ability (and fortitude) to be agile and nimble. Aggregation of marginal gains! Don't get suckered into the impossible. Then came Offermatica.

Analytics 120
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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

All while constantly optimizing your portfolio via controlled experiments. The web demands immense agility and flexibility from every company. Why not go from trying to have a Gatorade ad on every TV sports event in the hopes that I'm watching to doing that plus doing social media right and have a direct relationship with me?

Marketing 140
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Startup Resources

www.vccafe.com

Social Media Tracking/Marketing. analytics for social media and online. affiliate and referral marketing on the web. social media and email marketing. Agile project management tool that enables real time collaboration. Agile project management. agile product management.