Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.

.Net 119

.Net Campaign Channel Analytics 119

Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. More technology. For how to go about this, use the wonderful Analytics Ladder of Awesomeness.

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

JANUARY 28, 2013

Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. I expect that they'll have a beautiful brand experience, use fast-loading technology to do clever things, allow me to explore products, make smart recommendations. or 1345 hrs or 2200 hrs. They deliver delight. And so much more.

Web 164

Web Design Marketing Security 164