YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. We experimented with tap and go technology, both on cards as well as embedded in mobile phones. Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream.
Duct Tape Marketing
MAY 9, 2017
I mean I’m not really consulting that much anymore but I still have access to a lot of analytics from former clients and I see the visibility they’re getting from three packs and from maps results as provided by the Google my business analytics. But I’d love to hear it, what’s your take on chat bots?
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Steve Blank
SEPTEMBER 27, 2010
And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) And back then the radical notion was that you could view this information anytime and anywhere through this new technology called a web browser. it would again take weeks or months. An Epiphany. You’re An Idiot.
Occam's Razor
SEPTEMBER 19, 2011
Seasonality, shifting consumer behavior, competitive landscape changes, disruptive product introductions, new technologies, legalization of illegal things, so many more things. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. So you test, learn, rinse, repeat, become awesomer. Your only path out?
ConversionXL
NOVEMBER 4, 2011
Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. A confused mind always says ‘no’, goes the old direct marketing adage. You can only improve what you can measure, so measure everything. CityCliq: 88.9%
Occam's Razor
MAY 27, 2015
Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. More technology. For how to go about this, use the wonderful Analytics Ladder of Awesomeness.
YoungUpstarts
DECEMBER 7, 2017
Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success. by James Cummings, owner of egnut.com.
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