Affiliate Analytics Finance Idaho 
ConversionXL
JUNE 24, 2020
Competitive industries, such as insurance, travel, and finance are especially susceptible. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. To know whether a sudden change is expected or potentially fraudulent, you must regularly audit your analytics and ad performance. If you can—great!
Occam's Razor
JULY 18, 2011
A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.
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