article thumbnail

Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise. It’s risk vs. reward.

PPC 121
article thumbnail

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137