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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Typically, just using very tight targeting, not showing ads in countries where there are higher instances of click fraud or click farming, and using paid social—which, as a closed network, seems much less susceptible to click fraud—seems to work.

PPC 121
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137