Affiliate Analytics Internet PPC 
Up and Running
MAY 3, 2021
Also, 51% of all internet traffic comes through mobile and tablet devices. To get this type of information, you need to use an analytics tool. Google Analytics is a free and popular tool that any business can connect to. Your analytics tools can also tell you where your visitors are coming from. Mobile-first.
Occam's Razor
SEPTEMBER 20, 2010
You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
JUNE 24, 2020
Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
Occam's Razor
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.
Occam's Razor
JULY 22, 2013
Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is this all we can accomplish from display advertising on the Internet? They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6
Expert insights. Personalized for you.
148 
Let's personalize your content