ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 5, 2014

Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs. In this must read article by venture capitalist David Skok, he says that the biggest reason start-ups die is because their Customer Acquisition costs vs their Customer Lifetime Value costs often look like this. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133