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Mercenaries, Missionaries, and Crusaders

View from Seed

The literal definition of a mercenary is a soldier who fights for monetary reward rather than political cause or national affiliation, and in modern times we often use the term as a derogatory description of someone’s attitude or motivations. The Mercenary. The Missionary.

Detroit 368
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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Online marketing relies on strategies that leverage the Internet and mobile devices. Affiliate Marketing.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

It’s a proverb as old as the internet, probably older. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: .

Email 136
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Skipping creation of a cross-channel strategy [via Shilpa Gupta] "TV drives Search. We hate change.

Marketing 126
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .