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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Not that hard.

Analytics 116
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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. and a systematic affiliate marketing program. First up, Vrushali Humnabadkar from Pune, India, presented Penworks, a technical documentation outsourcing service. Taariq is also a 1M/1M premium member.