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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Organic Social Media Campaigns. Affiliate Marketing. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level.

SMS 101
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
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What are the most valuable recommendations in order to raise money from VCs connected via Gust?

Gust

Make your public profile as sexy, comprehensive and enticing as possible, adding a short, well done, elevator pitch video (think “the kind of video you see on great Kickstarter campaigns”) and listing your full management team. And don’t forget the ability to customize your profile’s background.

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25 Marketing Strategies For A Good Marketing Mix

YoungUpstarts

If this communication channel is misused and the emails are sent to massive databases that do not belong to the brand, it can be invasive for the user and would fall within the Interruption Marketing. To prevent users from perceiving our advertising as SPAM, we must think, define and configure our campaigns well. . Content Marketing.

Marketing 179
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128
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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. The challenge of attribution. What machine learning changes.