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How to Measure Small Business Website Performance

Up and Running

Also, 51% of all internet traffic comes through mobile and tablet devices. You can come up with better topics for your content and you’ll know which channels you should focus on. Understanding the source of your traffic can help you focus on the right channels and discard ones that aren’t working. Mobile-first. Traffic sources.

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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Online marketing relies on strategies that leverage the Internet and mobile devices. Affiliate Marketing.

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8 Reasons Why Startups Should Focus on Digital Strategies in 2017

Brandanew

Surprisingly, even though the internet is in its full swing (as are companies giving birth online each day), it seems that not many organizations have a plan. This is especially true if your brand has got a standing for a while but no internet existence, in other words, if you’re a brick-and-mortar business transitioning online.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

What I’m talking about of course is affiliate marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. But first, let’s get something straight… What Exactly Is Affiliate Marketing? How Affiliate Sales Have Grown In Recent Years.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. One of these days all web analytics vendors will migrate to the Asynchronous making the Internet a faster place to live in. If they are like every other company that obsesses with PPC and Yahoo!

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is this all we can accomplish from display advertising on the Internet? You get to ask two questions: 1. Remember the two questions above.

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