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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. It can be very effective (and low-cost) if done well.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. It can be very effective (and low-cost) if done well.

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Finding your One Metric That Matters

leananalyticsbook.com

Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Peter Yared did a great job explaining this in a recent post on “Little Data” Infrastructure KPIs (cost of running the site; uptime; etc.) Second: what stage are you at?

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