ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

leananalyticsbook.com

AUGUST 19, 2012

To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Users buy and install your software on their device.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 29, 2013

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. That’s not what this article is about. Gleanster Research also reports that 50% of leads are qualified but not yet ready to buy.

Campaign 130

Campaign Email Framework Clickthrough 130