Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.clickz.com

JANUARY 7, 2013

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Affiliate Marketing: What Marketers Need to Know From 4 Experts. SEO Paid Search Search Marketing. More Categories. Ad Industry Metrics.

Social Media 86

Social Media Media B2C New York 86

venturedig.com

NOVEMBER 1, 2009

The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). Big brands, like Porsche, may want to get in front of their audience and have users speak about their brand in a viral, social networking space. Allocate about 20% of of your ad space to CPA-based Ad Networks. Mobsters 2-3.5M.

Social Network 55

Social Network Business Model Networking CPA 55