Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.clickz.com

JANUARY 7, 2013

Media Planning Media Buying Publishing Display Advertising Video Mobile. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Show your emotional side to increase virality.

Social Media 86

Social Media Media B2C New York 86

venturedig.com

NOVEMBER 1, 2009

The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). The advertiser (IQ Quiz), will pay the Facebook developer (you) each time a user fills out their email address or phone number. Allocate about 20% of of your ad space to CPA-based Ad Networks. Mobsters 2-3.5M. Poker Palace- 1.5M.

Social Network 55

Social Network Business Model Networking CPA 55