Both Sides of the Table
APRIL 15, 2010
In fact, their affiliate partners dissuaded them from doing so. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. They were able to “buy&# the affiliate business because they had the Google.com cash cow. Google had huge destination traffic.
ConversionXL
JANUARY 24, 2014
It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. Affiliates. Blog Business development customer development customer experience customer feedback cycle value proposition' Channel Partners.
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YoungUpstarts
SEPTEMBER 12, 2012
However, they knew that defecting customers might listen to what other SAS customers had to say. Lacking the multi-million-dollar budgets of competitors like Oracle and SAP, he relied instead on face-to-face meetings with prospects and customers in major city markets. Connect with your prospects (a.k.a., their peers).
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
YoungUpstarts
OCTOBER 22, 2012
Does she want to affiliate with her peers? Invite her to your user groups or customer events. Arrange for speaking events where she can tout her accomplishments — with the help of your product or service. Hopefully, you know your customer well enough to know what is valuable to her. Does she like the limelight?
steveblank.com
JULY 8, 2011
Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.
Startup Lessons Learned
SEPTEMBER 28, 2008
Labels: events , lean startup 5comments: Hitchens said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.
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