Brand Measurement: Analytics & Metrics for Branding Campaigns
Occam's Razor
SEPTEMBER 29, 2009
Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).
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