Measuring Incrementality: Controlled Experiments to the Rescue!
Occam's Razor
SEPTEMBER 19, 2011
We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. If the company did both things, revenue was $12.
119 
Let's personalize your content