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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. Direct marketing—the largest direct marketing company in the world is a software company, Google. Horace Dediu, Asymco. What is next?

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing. If the company did both things, revenue was $12. Maybe it is Search, Email and Facebook.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?

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