article thumbnail

Building a sweat equity team

discuss.joelonsoftware.com

Refine your elevator pitch. 2- You could also look at setting up an affiliate marketing program. Find popular, relevant websites and see if you can get them interested in signing up for an affiliate program. Equity partners need to have a hand in guiding the enterprise. You simply need to network. Go to user groups.

article thumbnail

A 50-Point Checklist For Creating The Ultimate Landing Page

unbounce.com

Does your page message have the clarity of a 30-second elevator pitch? Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Landing Pages for PPC.

PPC 94