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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Brand marketing is concerned with objectives such as: Brand tracking , identity, and recognition; Improving brand awareness ; Building brand equity ; Understanding and influencing consumer perceptions about the brand. Use brand marketing strategies to build brand equity. Consider affiliate and influencer marketing. Conclusion.

Marketing 110
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . In the private equity universe, most Partners have primary training as deal-makers, not as managers. (To see the video above, please click the image, and then click on the Play button.).

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Google’s ‘Knowledge Graph’ is changing the landscape of the web

The Equity Kicker

Many of you will have seen vertically focused instantiations of this strategy in your search results already, and if you are like me you will think they are pretty cool. In other words they will be serving information not links. The picture above was released by Google to show how this will look on multiple different devices.

Web 129
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Impact Investing: a time for problems to become opportunities

VC Cafe

Impact Investing has been around for a long time, most prominently since the 1960’s as companies and governments began engaging with the concept through private equity and debt investing in developing economies. Impact tech investors include Bridges Fund Managements, DBL, Accion, Elevar equity and Patamar, among others.

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Tips for Success via Business Crowdfunding

Hearpreneur

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers. Find the experts and our affiliated partners.

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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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Human-Centered AI

Reid Hoffman

For example, to begin with more formally, we have industry partnership as corporate partners and affiliate programs where we can engage in research exchanges and ideas. Classically people think about this in the criminal justice system or the financial system, racial and other forms of social equity. There’s no doubt about it.