Excellent Analytics Tip #18: Make Love To Your Direct Traffic
Occam's Razor
SEPTEMBER 20, 2010
The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. Untagged campaigns (search, email, display, social media etc). In case of untagged paid search campaigns it usually ends up in organic search data. That is not an issue.
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