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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.].

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