ConversionXL

JUNE 24, 2020

Competing businesses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. .

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

JANUARY 6, 2010

I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. There should be one link: Search for Hotel or Make Reservation!

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

DECEMBER 21, 2009

Affiliates. Search keywords. A sign of non-laziness is that you bother to atleast create custom reports. That best practice gives me this report for my search keywords. I need to analyze these keywords, search engines, landing pages, products sold, leads received, and so much more to figure out: 1. Products sold.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. Share of Search. One great way to do this is to measure Share of Search. A fairly low bar.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Run a bunch of search queries with the intent of looking for the company's products and services. Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. Tools used in this post. Please try them.

Metrics 60

Metrics Analytics Non-Compete Search 60