A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

"We're better than everyone else at SEO.". "A We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". I know of no companies who have " gone viral " because of buttons. Which is OK — not all products need to be viral!

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. SEO, email marketing, Facebook advertising). Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48