Remove Affiliate Remove PPC Remove Revenue Remove Security
article thumbnail

Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

When integrated properly, they maximize how we attract consumers, and turn visits into revenue. PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Social Marketing. Adriana Lynch is a Chief Outsiders CMO based in Orange County, California.

Channel 165
article thumbnail

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Do this at the very minimum for the 20% of the campaign that are responsible for 80% of your traffic / revenue. But do check that your campaigns in Facebook or Yahoo or other places are not using this method. ~ [ Update, via Alec Cochrane : ] https to http and vice a versa also won't have referrers passed due to (good) security reasons.

Analytics 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121
article thumbnail

UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

But there are cases for which a value isn’t available: Navigation from a secure (HTTPS) page to a non-secure (HTTP) page ; for security reasons, the URL of the secure page won’t pass to the non-secure page. ad campaigns), it’s easy to see the revenue and ROAS for each campaign.

Analytics 118
article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. "When should I have started SEO and PPC campaigns for Italy Tours 2010?" Use it to time your campaigns. "When

article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

If you can fix that, more revenue will immediately flow into your client's bottom-line. What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. They will show affection towards you. So analytics packages et.

Analytics 131
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60