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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news.

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. I am not affiliated in any way this this company and do not benefit in any way from recommending them. A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc). 9: Don’t forget Flash, Flex, RIA, RSS, Videos etc.

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Web Analytics: An Hour A Day

Occam's Razor

RSS and RIA's. If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. It is a book about Web Analytics 2.0.

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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

Are your email, affiliate, other marketing campaigns yielding low bounce rates? Action : When you create SEO and SEM campaigns ensure that your team has this data. Action : Do you need to revisit relationships with sites that are not sending you high quality traffic? You get the idea. #3: Sweet actionable information. Instantly useful!

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