Remove Aggregator Remove Algorithm Remove SEO Remove Vertical
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

But algorithms haven’t always kept pace. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. More than ever, your job as an SEO is to extract intents from query syntax. Aggregators? What answer is a searcher looking for? The lesson?

Search 126
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. He does think there are opportunities in vertical search. 37:00-40:30).

Vertical 265
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. Aggregate Audience Data.

Mobile 48
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)

Analytics 133
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Many occupy the Featured Snippet box, with snippets selected algorithmically. Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube. Adapt video sizes.

Hosting 127
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 123
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs).

Metrics 60