Aggregator Analytics API Media 
This is going to be BIG.
FEBRUARY 22, 2010
Led by an accomplished management team from Yahoo/Right Media and Google/DoubleClick, AppNexus ( www.appnexus.com ) is the most advanced platform for buying display ads in real time. We are looking for a seasoned engineer with management experience to take ownership of our engineering team.
Occam's Razor
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!
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Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
Occam's Razor
JANUARY 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.
Both Sides of the Table
OCTOBER 1, 2009
When the NVCA or PriceWaterhouse surveys come out at the end of year I’m not saying they will necessarily will show aggregate $$$ or deal numbers up. What Twitter certainly got right was making itself a narrowly defined platform with an open API and encouraging all of the data that flows through its system to be open.
ConversionXL
FEBRUARY 26, 2020
This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.
Occam's Razor
AUGUST 13, 2012
A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.
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