Aggregator Analytics PPC Security 
Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
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ConversionXL
FEBRUARY 26, 2020
This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.
Occam's Razor
FEBRUARY 22, 2010
Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. Toolbars are add-on's that provide additional functionality to web browsers, such as easier access to news, search features, and security protections. 5: Benchmarks from Web Analytics Vendors. 1: Toolbar Data.
Occam's Razor
FEBRUARY 9, 2015
Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.
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