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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030.

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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

Almost Half of Chemical Companies Fear Losing Markets Due to Not Meeting Customers’ Needs.” — Accenture’s Global Buyer Study. Accordingly, people were obliged to look for opportunities on online B2B chemical marketplaces. People in the chemical industries became closer even before COVID-19, B2B digital marketplaces: A New Era.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. For a flooring company I worked with, that white whale was Hilton Hotels: one company in charge of flooring purchases for 14 global brands across 5,000 locations.

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Account-Based Marketing Software & Tools

ConversionXL

Demandbase cross-references its database to find companies that are a good fit. Jabmo has its own database of IP information and programmatic ad platform. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’ve used Asana extensively to manage activities firm-wide.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

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The Definitive Guide to Data-Driven Marketing

Duct Tape Marketing

64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy ( source ). This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes.