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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund. Accompany focuses on this use case.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Oh, and I forget to mention in my introduction about B2B. I've known Farida for quite a while.

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BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

It is the B2B advertiser’s Mecca, but it is an undeserved market when it comes to user experience and consolidation of services. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. All the peripheral services are profitable, but there was no place that aggregated everything under one roof.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts.