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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Where do my users come from?

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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

Your dashboards don't need more wiz-bang graphics or for them to be displays of your javascript powers to sql your hadoop to make big query cloud compute. For example, this post Google Analytics Custom Reports: Paid Search Campaigns Analysis , has three great CDPs for your Paid Search team. They need more English language.

Analytics 159
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Multichannel Attribution: How to Measure the Unmeasurable

ConversionXL

You need to prove that your online marketing campaigns drive offline revenue. If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. Aggregates. But they can’t make sense of it all. Pure offline.

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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

11: Close to zero aggregated analysis exists, everything's segmented. #10: 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? That is worth fighting for.

Analytics 140
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. customer churn.

Analytics 131
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Startup Resources

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Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? SQL database hosting from browser.Python/Javascript APIs. free, distributed source code control management system. aggregation. Login System.