How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution
ConversionXL
AUGUST 19, 2016
To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Once we are able to make that distinction, we can begin to segment these users and deliver specific messaging, layouts, or retargeting campaigns that best resonate with buying habits on those devices.
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