Remove Aggregator Remove Channel Remove Continuous Deployment Remove Marketing
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Case Study: Continuous deployment makes releases non-events

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. Continuous Deployment is Continuous Flow applied to software.

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It's a startup, not a spreadsheet

Startup Lessons Learned

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Case Study: Continuous deployment makes releases n. Pivot, don't jump to a new vision Why Continuous Deployment?

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Marching through quicksand

Startup Lessons Learned

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market?

Customer 167
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Case Study: SlideShare goes freemium

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. Early this year, SlideShare launched custom channels. I was an early adopter of this feature, and participated in the last marketing launch, as you can see here.

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Support the Startup Founders Visa with a tweet

Startup Lessons Learned

2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency. In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them.

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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Companies use that money to market the product or service to more customers. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow.

Customer 156