Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook has an incredible audience, 950 million strong and counting.

Metrics 165

Metrics Advertising Marketing Social Media 165

VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030. trillion by 2030.

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

Duct Tape Marketing

JUNE 8, 2016

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Key aggregators often missed in citations. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Interested in joining Justin as a Duct Tape Marketing Certified Consultant?

Lead Generation 28

Lead Generation SEO Channel Software Review 28

ConversionXL

SEPTEMBER 13, 2018

When Google Analytics makes the most sense : If your business relies on its website solely for marketing purposes—to attract visitors and generate leads—Google Analytics provides most of your actionable data. You’ll be able to see which channels (paid, organic, social, etc.) Other digital marketing experts I asked seconded his opinion.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Both Sides of the Table

MAY 7, 2013

And for the record, that’s per month not total in aggregate! This is classic “Innovator’s Dilemma” market conditions. The media world now has its own leader running the largest YouTube multi-channel network startup. Los Angeles Tech Market Analysis' This has been a very welcome addition.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

YoungUpstarts

MARCH 2, 2017

Then, consider the added costs of adding e-commerce, from the cost of setting up your online sales site to the marketing and shipping expenses that you might incur. Test your marketing channel options to see which will be the most effective driver of your new online sales. You don’t need to go all-in on e-commerce.

Technical Review 100

Technical Review Aggregator Sales Social Media 100

crowdSPRING Blog

NOVEMBER 27, 2012

When you choose a market, you should consider five main factors: 1. How many customers are in the market? How many customers are in the market? A market can be huge but dominated by only a few players. Or a market perceived to be global can be dominated by a few regions. Do these customers have the need you solve?

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Both Sides of the Table

MARCH 12, 2016

The people who spend the most money on reaching consumers: consumer products, car companies, food & beverage, entertainment – need to reach mass audiences and smaller channels aren’t as effective for them relative to the time to produce creative and learn how to perform in a channel. Authenticity / Endemic.

Advertising 150

Advertising Iowa Campaign Media 150

YoungUpstarts

OCTOBER 23, 2017

This combinatorial model works because it’s diversified, can best withstand bear markets, benefits from technological synergies, and it’s the mix of products and services clients value. Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

YoungUpstarts

AUGUST 3, 2018

Software for Recruitment Marketing. You can the right candidates from places like job aggregators a place where recruiters post jobs and professional networks like LinkedIn. It helps in sourcing and importing contacts from external sites, resumes, and social channels by HR managers. Candidate sourcing.

Management 100

Management Software Review Software Technical Review 100

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

JANUARY 3, 2018

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Sturges. My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. Key aggregators often missed in citations. Podcast Transcript.

Lead Generation 58

Lead Generation SEO Channel Aggregator 58

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Up and Running

JULY 2, 2014

I speak from experience, as holder of a fancy MBA degree and once-upon-a-time Vice President of a market research firm charging thousands of dollars for sales forecasts. If your accounting tracks sales by channel but not by product type, for example, then try to forecast sales by channel.

Forecast 119

Forecast Sales Aggregator Software Review 119

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

The Startup Magazine

JULY 9, 2020

Have you tried using digital marketing strategies to your advantage during this tough economic period? Even during the pandemic, enterprising startups, have bet big on digital marketing. In this article, we look at the top five ways startups can use digital marketing to grow. Branding and exposure. Lead Generation and Sales.

Social Media 107

Social Media PPC Marketing SEO 107

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. Selfishly, now we can show the complete value, in dollars and cents, we deliver via SEO.

Search 154

Search SEO Analytics Engineer 154

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

NOVEMBER 12, 2020

For many small businesses, determining your marketing budget is likely an afterthought. Actually spending money on advertising or other marketing costs can feel daunting and fruitless, especially when first starting out. And how do you ensure you’re getting the most out of your marketing dollars? Bring in new customers.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Duct Tape Marketing

MARCH 24, 2022

Grow Your Business By Growing Your People written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Whitney Johnson. In this episode of the Duct Tape Marketing Podcast , I interview Whitney Johnson. More About The Duct Tape Marketing Consultant Network. Disrupt Yourself Podcast. Learn more here.

Leadership 80

Leadership Technical Review Fractional CTO Utah 80

VC Cafe

SEPTEMBER 9, 2020

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Trend to watch : an equivalent to MCNs (Multi Channel Networks) on the early days of YouTube where creators band together to generate economies of scale (and share revenue). ” Eric Feng. Gen Z and the 1% rule.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Duct Tape Marketing

MAY 6, 2013

You either took your stuff on the road and sold it door to door or you showed up somewhere near the center of town and rented a stall in the market or bazaar. eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. photo credit: Bert Kaufmann via photopin cc. Exceed expectations.

Channel 60

Channel Small Business Distribution B2C 60

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112

Chad Mobile Technical Review Aggregator 112

ReadWriteStart

SEPTEMBER 3, 2010

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 so it shouldn't be long till they hop across the Channel. Not only does the country have a higher percentage of homes with high-speed Internet than the U.S.

France 163

France Technical Review Incubator Early Stage 163

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. BlinkTraffic will empower mobile users in developing markets (Jakarta, Sao Paolo, Delhi, etc.) is their business worth pursuing (market size). We were positing that 20 years of teaching “how to write a business plan” might be obsolete.

Lean 300

Lean Business Model Customer Development Guinea 300

Gust

JANUARY 4, 2012

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? How much risk do IP issues in the aggregate pose to our business ? Designing and producing marketing and PR materials (copyright, trademark).

Intellectual Property 143

Intellectual Property IP Startup United States 143

This is going to be BIG.

FEBRUARY 22, 2010

Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Software Review 117

Software Review Software Marketing IP 117

Steve Blank

FEBRUARY 25, 2014

We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements. But they also scored themselves using the Investment Readiness Level criteria for their market. Medical Devices.

Incubator 312

Incubator Intellectual Property Startup Lean 312

Duct Tape Marketing

JUNE 30, 2017

The Definitive Guide to Data-Driven Marketing written by Guest Post read more at Duct Tape Marketing. Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. What is Data-Driven Marketing? That’s data-driven marketing. Sound familiar?

Marketing 55

Marketing B2B Database Campaign 55

Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Your compliance obligations will surge once your business starts the process of offering securities to potential investors—so start early. Set a Fundraising Goal.

Equity 125

Equity SEC Technical Review Security 125

crowdSPRING Blog

JULY 29, 2016

There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Knowing who they are is the first step.

Marketing 48

Marketing B2C Audience Aggregator 48

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. This revenue share comes after the YouTube split.

Networking 366

Networking Media Distribution Video 366

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. It is based on anonymous, aggregated statistics created with modelled numbers using both current and past data on the number of people who click your ads and later come in store. How does it work?

Channel 37

Channel Sales Advertising Mobile 37

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

JULY 2, 2013

Marketing podcast with Jay Baer – author of Youtility. Quite frankly, marketing has always worked better when integration is considered, but today’s markets, buyers, humans want and expect more than consistent messaging across platforms. What’s driving the market today? What’s driving the market today?

Marketing 69

Marketing Social Media Aggregator Database 69

ConversionXL

AUGUST 19, 2016

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. This number increased by 27.1% in 2013 to 1.43 Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48