Aggregator Channel Forecast Sales Cycle 
Duct Tape Marketing
SEPTEMBER 5, 2014
My Hubspot channel colleague Rachel Cogar at Puma Creative has a phase that I just absolutely love – she describes Inbound Marketing as a crock-pot strategy, not a microwave strategy. If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world?
www.forentrepreneurs.com
FEBRUARY 2, 2010
The company has just missed its quarterly revenue forecast. This is a little harder to do for channel sales, but still extremely valuable. And a little harder than that for direct sales situations with large deal sizes. Good board members want to know two things: Why that happened? Bookings is the pre-cursor to Revenue.
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