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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Then, there’s demand capturing.

B2B 94
B2B Marketing Curation PPC 94
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 114
Internet eCommerce Advertising Flash 114
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