Duct Tape Marketing

SEPTEMBER 5, 2014

The impact of this is pretty profound in 3 key areas: We have a much more difficult time forecasting our sales future because we get engaged with prospects much later. If we sell a product that used to have a 6-month sales cycle, we could reasonably do a weighted forecast, six months out. You don’t get to control the conversation.

Sales Cycle 68

Sales Cycle Forecast Charlotte Lead Generation 68

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Typically, this is most valuable for marketing, sales, and service teams who are actively working on lead generation. It helps remove some of the busy work so that you and your team can focus on relationships.

Management 116

Management Customer Software Review Technical Review 116

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. However, for the trials that they did receive they were successful at converting them to closed deals at the expected conversion rate. They may tell you that the number of visitors was on target, but the conversion rate fell below the previous levels.

Metrics 55

Metrics Design Entrepreneur Startup 55