Aggregator Direct Marketing Matching Retention 
Lightspeed Venture Partners
DECEMBER 3, 2010
We got everything from price comparison engines to aggregated user reviews to one-click checkout. After users take a style quiz to assess their profile, they are shown a selection of shoes, bags and accessories that have been specifically chosen to match their taste. Competition shifts from user acquisition to user retention.
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Marie Polli – Taking Your Customers on a Journey That Matches Their Expectations. Report tangibly and make content marketing comparable to direct marketing channels.
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