Aggregator eCommerce PPC Viral 
Occam's Razor
AUGUST 22, 2011
I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. How Do I Measure Success?
Occam's Razor
APRIL 29, 2013
If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If we make real-time decisions, let's get real time data.
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