Remove Aggregator Remove Institutional Investors Remove Internet Remove Viral
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . Excel and Google simply aren’t going to cut it if you expect to build a high quality institutional investor base.”. Other VCs use Contently * or Social Native * to create relevant content. 4) Originate investments.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Many, many more investors are locked-out of the process than are invited to participate.

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